Lester is a dynamic, results-oriented executive with hands-on and senior management expertise developing global healthcare marketing communications focused on both strategic plan development and tactical program execution. Lester is also a former journalist and marketing communications director for multi-national healthcare and pharmaceutical companies. For five years Lester was based in Basel, Switzerland as International Communications Manager at the global headquarters of pharmaceutical giant F. Hoffmann La-Roche. There he developed and coordinated advocacy, marketing communications, issues and crisis management and public relations programs across 126 offices worldwide to build corporate reputation, facilitate market access, and help global product teams to achieve their business goals.
Lester also has extensive experience helping global healthcare associations and patient advocacy groups to advance their missions and increase their brand relevance in markets in the U.S. and outside of the U.S.
Specialties
Content Strategy & Marketing, Media & Presentation Skills Training, Crisis Management & Prevention, Social Media Strategy. Campaigns and programs to engage and motivate internal and external stakeholders